THEORY, METHODOLOGY, AND FINDINGS IN MODE CHOICE BEHAVIOR

This report represents an exploration into the modeling of mode choice from a strictly psychological theoretic standpoint. As such, previous references to the mode choice literature are felt by the authors to be inappropriate because: (1) There are no standards for comparison; (2) research has not dealt with the real world prediction of mode choice; and (3) results are too preliminary to base comparisons upon. Nonetheless, the research reported here is within the domain termed 'behavioral modal split models' but it is clearly different in its psychological orientation and experimental methodology. This research was designed to: (1) Test the feasibility of laboratory type experiments for transportation research, specifically mode choice; (2) test the applicability of methodology developed in experimental judgment studies to such experiments; and (3) draw conclusions based on (1) and (2) which would lead to recommendations for further research.

• Corporate Authors:

  University of Iowa, Iowa City

  Institute of Urban and Regional Research
  Iowa City, IA  United States  52242

  Urban Mass Transportation Administration

  400 7th Street, SW
  Washington, DC  United States  20590
• Authors:
  • Louviere, J J
  • Beavers, L L
  • Norman, K L
  • Stetzer, F C
• Publication Date: 1973-7

Media Info

• Pagination: 53 p.

Subject/Index Terms

• TRT Terms: Behavior; Decision making; Feasibility analysis; Human factors; Judgment (Human characteristics); Laboratory tests; Mathematical models; Mode choice; Psychological aspects; Psychological tests; Recommendations; Research; Social psychology; Transportation; Transportation planning; Travel
• Uncontrolled Terms: Experimental data; Models
• Old TRIS Terms: Modal selection; Transportation research
• Subject Areas: Economics; Planning and Forecasting; Research; Safety and Human Factors; Society; Transportation (General);

Filing Info

• Accession Number: 00133113
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: UMTA-IA-11-0002-73-2
• Files: NTIS, TRIS, USDOT
• Created Date: Jun 23 2003 12:00AM