PUBLIC INFORMATION AND EDUCATION TELEPHONE SURVEY

The Los Angeles Alcohol Safety Action Project is currently developing a multi-media advertising campaign regarding the problem of drinking and driving. This campaign is directed at people who associate with the drinker-driver either socially or professionally (the significant other). Its primary objective is to educate this group as to how they may intervene in drinking-driving situations. Throughout the campaign's development, field research has been utilized, both to evaluate ultimate impact of the advertising and as a resource in developing specific commercials. In this report, the procedures and results of a pre-advertising telephone survey are described. The survey was conducted to determine what intervention actions Los Angeles residents could most easily be persuaded to attempt. The actions proposed were: limiting a frind's drinking, serving food or coffee, offering a freind a ride home or a place to stay. The findings of the survey were that: 1) Among all respondents, limiting drinks was an unpopular intervention method. 2) Respondents expressed very favorable attitudes towards methods of serving food or coffee, and providing transportation or a place to stay. 3) Youths are less inclined to serve food and coffee than are single and married adults. 4) Married adults and youths are generally more favorable toward intervention than are single adults. 5) Women are more extremely favorable toward intvention than men.

• Corporate Authors:

  Los Angeles County, California

  Alcohol Safety Action Project, 1540 Alcazar
  Los Angeles, CA  United States  90033
• Authors:
  • Croke, J A
  • Miller, E B
• Publication Date: 1974

Media Info

• Features: References; Tables;
• Pagination: 55 p.

Subject/Index Terms

• TRT Terms: Advertising campaigns; Countermeasures; Data collection; Drunk drivers; Drunk driving; Surveys
• Identifier Terms: Alcohol Safety Action Program
• Old TRIS Terms: Asap (Alcohol safety action program)
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00132200
• Record Type: Publication
• Source Agency: Highway Safety Research Institute
• Files: TRIS
• Created Date: Nov 23 2003 12:00AM