TRENDS IN PUBLIC INFORMATION AND AWARENESS OF ASAP AND THE DRINKING DRIVING PROBLEM

The objective of the Fairfax Alcohol Safety Action Project (ASAP) is to get the drunken driver off the roads and thereby reduce alcohol-related accidents. One of the countermeasures of the Fairfax ASAP is the Public Information and Education countermeasure. It is the goal of this countermeasure to inform the public of the severity of the problems caused by drunken drivers and to create favorable public opinion and support for the Fairfax ASAP precedures of arresting, educating, and rehabilitating drunken drivers. In 1971 a baseline Household Survey was conducted among 500 households in the ASAP area to determine public knowledge and attitudes regarding drunken driving prior to the implementation of the ASAP operations. Annual household surveys were similarly conducted in 1972, 1973, and 1974. It is the objective of this interim report to highlight the trends in public information observed in the household surveys.

• Supplemental Notes:
  • Sponsored by Virginia Highway Safety Division and the National Highway Traffic Safety Administration.
• Corporate Authors:

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Smith, T J
• Publication Date: 1975-5

Media Info

• Features: References; Tables;
• Pagination: 13 p.

Subject/Index Terms

• TRT Terms: Countermeasures; Data collection; Drunk drivers; Drunk driving; Public opinion; Publicity; Surveys
• Identifier Terms: Alcohol Safety Action Program
• Old TRIS Terms: Asap (Alcohol safety action program)
• Subject Areas: Highways; Safety and Human Factors; Society;

Filing Info

• Accession Number: 00132161
• Record Type: Publication
• Source Agency: Highway Safety Research Institute
• Report/Paper Numbers: Intrm Rpt.
• Contract Numbers: DOT-HS-067-1-087
• Files: TRIS, USDOT
• Created Date: Nov 23 1977 12:00AM