PUBLIC OUTREACH HANDBOOK FOR DEPARTMENTS OF TRANSPORTATION

This report documents and presents the results of a study of the use of public outreach as a tool in transportation management. Research was conducted to determine state transportation departments' areas of greatest concern in regard to public outreach, as well as their perceived audiences of greatest importance. Five scenarios were developed incorporating those concerns. Public outreach campaigns in a number of states were investigated to determine the most successful tools and techniques for dealing with the situations illustrated in the scenarios. These tools and techniques were examined in detail and then applied to the scenarios to develop a prototypical campaign approach for each of the scenarios. A major product of this research program is the Public Outreach Handbook for Departments of Transportation, Fall 1992. Three state transportation agencies were identified that exemplify the successful use of public outreach in transportation management, and case studies were presented at the 1992 AASHTO annual meeting in Rapid City, South Dakota. The findings of this study indicate that public outreach is an essential part of modern transportation management and suggest models for the implementation of public outreach campaigns.

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/nchrp/nchrp_rpt_364.pdf
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0309053633
• Supplemental Notes:
  • Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Publication Date: 1994

Language

• English

Media Info

• Media Type: Digital/other
• Features: References;
• Pagination: 43 p.
• Serial:
  • NCHRP Report
  • Issue Number: 364
  • Publisher: Transportation Research Board
  • ISSN: 0077-5614

Subject/Index Terms

• TRT Terms: Advertising campaigns; Alternatives analysis; Audiovisual aids; Communication; Forecasting; Handbooks; Marketing; Mass media; Promotion; Public relations; Publicity; State departments of transportation; Transportation operations
• Uncontrolled Terms: Transportation management
• Old TRIS Terms: Communicating; Image graphics
• Subject Areas: Administration and Management; Design; Highways; Planning and Forecasting; Public Transportation; I10: Economics and Administration; I21: Planning of Transport Infrastructure; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00662829
• Record Type: Publication
• ISBN: 0309053633
• Report/Paper Numbers: Project 20-24(5) FY'91
• Files: TRIS, TRB, ATRI
• Created Date: Jul 13 1994 12:00AM