MARITIME MARKETING STRATEGY MODEL

The Maritime Marketing Strategy Model has been developed to provide carrier management with reliable and relatively quick estimates of the impact of different marketing strategy alternatives. The model is based on proprietary methodology that has been applied in nearly 100 projects for major U.S. corporations. It is constructed from a sample of 740 shippers and freight forwarders.

• Supplemental Notes:
  • Report
• Corporate Authors:

  Market Facts, Inc.

  Chicago, IL  United States 

  Maritime Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Publication Date: 1975-12

Media Info

• Pagination: Various p.

Subject/Index Terms

• TRT Terms: Alternatives analysis; Competition; Freight forwarders; Marketing; Mathematical models; Profitability; Strategic planning; Traffic managers
• Uncontrolled Terms: Models; Shippers
• Subject Areas: Finance; Freight Transportation; Marine Transportation; Planning and Forecasting;

Filing Info

• Accession Number: 00658076
• Record Type: Publication
• Source Agency: Maritime Technical Information Facility
• Report/Paper Numbers: E-703
• Contract Numbers: 5-37044
• Files: TRIS, USDOT
• Created Date: Jul 21 1994 12:00AM