MARKETING CONVENTIONAL TRANSIT: INFORMATION PROVISION AND INTRODUCTORY REWARDS

This paper addresses one aspect of a complex issue: the attempt to develop viable transit systems through the generation of noncaptive patronage. Two general premises underlie the action-oriented study on which this report is based. The first is that middle-income and upper-middle-income residents do not consider public bus transportation as a reasonable mode for intracity travel and in fact do not possess sufficient information to do so. The second is that the best promotion is an actual "initation" to the services of the bus system. Results from a study involving a small section of Cedar Rapids, Iowa, seem to substantiate the assumptions. In the study, promotional materials and free bus trips were combined with several questionnaires, both before and after a free-trip period.

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/trr/1974/519/519-005.pdf
• Summary URL:
  • http://scholar.google.com/scholar_lookup?title=MARKETING+CONVENTIONAL+TRANSIT%3a+INFORMATION+PROVISION+AND+INTRODUCTORY+REWARDS&author=E.+Wilson&author=J.+Hultquist&author=S.+Peterson&author=K.+Kendall&publication_year=1974
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/03611981
• Supplemental Notes:
  • Publication of this paper sponsored by Committee on Public Transportation Planning and Development. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Corporate Authors:

  Transportation Research Board

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• Authors:
  • Wilson, Eugene M
  • Hultquist, John F
  • Peterson, Stanley J
  • Kendall, Kenneth W
• Conference:
  • 53rd Annual Meeting of the Highway Research Board
  • Location: Washington District of Columbia, United States
  • Date: 1974-1-21 to 1974-1-25
• Publication Date: 1974

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: pp 46-55
• Monograph Title: PUBLIC TRANSPORTATION PLANNING ISSUES
• Serial:
  • Transportation Research Record
  • Issue Number: 519
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Before and after studies; Bus transit; Information dissemination; Marketing; Public transit; Questionnaires; Ridership
• Old TRIS Terms: Bus transportation (Intracity)
• Subject Areas: Administration and Management; Data and Information Technology; Highways; Public Transportation;

Filing Info

• Accession Number: 00095588
• Record Type: Publication
• ISBN: 0309023645
• Report/Paper Numbers: No. 522
• Files: TRIS, TRB
• Created Date: Jul 2 1981 12:00AM