THE MARKETING OF PUBLIC TRANSPORTATION METHOD AND APPLICATION

Methodology is described for determining community desires and attitudes concerning transportation mode selection and design, with an emphasis on improving and marketing public transportation modes. Data drawn from questionnaires administered to a general sample of adults and a "city leaders" sample in the Austin, Texas area are analyzed. The information obtained related to travelling frequency for work trips, the mode selected and the criteria, and ratings for a car and a bus for these trips. This data was used to identify key target switchers to mass transit as well as needed improvement in their perceptions of mass transit. Determinant attribute analysis for shopping and personal business trips, measurement of attitudes toward financing public transportation, as well as transportation's role in city planning, pollution etc., measurement of respondents' exposure to various general media, and the measurement of basic demographic information are the other tasks accomplished.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0036558
• Corporate Authors:

  University of Texas, Austin

  Council for Advanced Transportation Studies
  Austin, TX  United States  78712
• Authors:
  • ALPERT, M
  • Davies, S
• Publication Date: 1975-1

Media Info

• Features: Appendices; References; Tables;
• Pagination: 60 p.

Subject/Index Terms

• TRT Terms: Automobiles; Bus transportation; City planning; Demographics; Design; Financing; Marketing; Mass media; Methodology; Mode choice; Public opinion; Public transit; Questionnaires; Ratings; Social values; Work trips
• Old TRIS Terms: Community values; Modal selection
• Subject Areas: Design; Economics; Highways; Motor Carriers; Planning and Forecasting; Public Transportation; Society;

Filing Info

• Accession Number: 00098931
• Record Type: Publication
• ISBN: 0036558
• Report/Paper Numbers: DOT/TST-75/142
• Contract Numbers: DOT-OS-30093
• Files: TRIS, ATRI
• Created Date: Sep 30 1981 12:00AM