SIXTH SYMPOSIUM ON THE FUTURE OF CONURBATION TRANSPORT III. FARE STRUCTURES AND MARKETING

Conurbation transport can only work as an efficient partnership between public and private systems. The purpose of marketing is to adjust the public transport service to market demands in order to encourage use in those circumstances which are most economic to the community. In this way, marketing is an instrument of traffic policy to influence modal split. But an area in which marketing fails at present is in providing clear information for the public - too often good information services are lacking which could promote public transport and maximise its efficiency and use. Fares should be set in line with the value of the service as estimated by the passengers. Experiments have shown that applying free or cheap fares does not cause massive transference from cars to public transport; it is better policy to improve the quality of the service if community subsidies are available. Market conditions advocate a graduated fares system, whereas ease of fare collection suggests flat fares: a good compromise employed in Hamburg is to use a zonal fare system. The use of season tickets of a variety of types can reduce considerably the costs and difficulties of fare collection with graduated and zonal systems. /TRRL/

• Corporate Authors:

  Manchester University, England

  Department of Extra-Mural Studies, Holly Royal College
  Manchester M60 1QD,   England 
• Authors:
  • Leopold, H
• Publication Date: 1972-10

Language

• English

Media Info

• Features: Figures; References;
• Pagination: p. 31-43
• Serial:
  • Publication of: Manchester University, England
  • Publisher: Manchester University, England

Subject/Index Terms

• TRT Terms: Buses; Demand; Economic analysis; Economic efficiency; Fare collection; Fares; Information systems; Marketing; Metropolitan areas; Modal split; Origin and destination; Passenger service; Passengers; Public transit; Publicity; Rapid transit; Regions; Tariffs; Traffic surveys; Transportation planning; Travel demand; Urban areas; Urban transportation
• Uncontrolled Terms: Efficiency
• Geographic Terms: Germany; Italy
• ITRD Terms: 8125: Germany; 8051: Italy; 675: Modal split; 687: Origin destination traffic; 744: Public transport; 8573: Publicity; 1181: Rapid transit system; 378: Region; 241: Tariff; 676: Traffic survey; 313: Urban area
• Subject Areas: Economics; Highways; Operations and Traffic Management; Passenger Transportation; Planning and Forecasting; Public Transportation; Railroads; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00131431
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• Report/Paper Numbers: Conf Paper
• Files: ITRD, TRIS
• Created Date: May 14 1976 12:00AM