SCENIC BYWAY DEVELOPMENT ON THE OREGON COAST: ECONOMIC BENEFITS AND USER PREFERENCES

The Oregon Department of Transportation seeks to develop a scenic highway corridor along the coast which protects aesthetic qualities while serving diverse transportation needs. The focus of this report is on better understanding the preferences of highway users on the coast and how these preferences influence further development of the scenic highway concept on US-101, and on the economic benefits which such scenic highway development can contribute to. Chapter 1 outlines the research objectives and limitations. Chapter 2 reviews the history of highway development for US-101 and its pertinence within a national perspective on scenic highways. Chapter 3 reviews scenic byway issues and experiences in the U.S. as they pertain to the Oregon Coast, based on available published materials. Chapter 4 presents the primary original research findings of the study and includes a review of research methodology. An analysis of scenic byway-related economic impacts appears in Chapter 5. Finally, Chapter 6 reviews the primary findings of the project and discusses a series of recommendations for scenic byway development on the Oregon Coast.

• Corporate Authors:

  Dean Runyan Associates

  815 SW Second Avenue, Suite 620
  Portland, OR  United States  97204

  Oregon Department of Transportation

  Highway Division, Transportation Building, 355 Capitol Street, NE
  Salem, OR  United States  97310
• Publication Date: 1990-8-8

Language

• English

Media Info

• Features: Appendices; Figures; References; Tables;
• Pagination: 115 p.

Subject/Index Terms

• TRT Terms: Coasts; Consumer behavior; Consumer preferences; Economic benefits; Economic development; Economic impacts; Guides to the literature; History; Literature reviews; Recommendations; Scenic highways
• Uncontrolled Terms: Coastal regions
• Geographic Terms: Oregon
• Subject Areas: Design; Economics; Environment; Highways; History; Planning and Forecasting; Research; Society; I10: Economics and Administration; I21: Planning of Transport Infrastructure;

Filing Info

• Accession Number: 00628996
• Record Type: Publication
• Files: TRIS, STATEDOT
• Created Date: May 7 1993 12:00AM