FOSTERING THE USE OF THE AUTO SAFETY HOTLINE FOR DEFECTS REPORTS: A FOCUS GROUP STUDY. FINAL REPORT
The National Highway Traffic Safety Administration (NHTSA) sponsored a focus group study to (1) assess public perception of its Auto Safety Hotline and (2) test possible approaches for increasing public awareness. Heightened awareness will encourage the public to report possible auto safety defects, increasing NHTSA's ability to monitor, report and resolve such problems. The focus groups were conducted with participants from the Washington, D.C. metropolitan area and from Denver, Colorado. Eight focus groups were held, four with the general public and four with people who had called the Hotline. Preliminary tests of messages about the Hotline indicate that the public would be most likely to respond to a message that demonstrates how the Hotline helps and protects drivers and passengers. No member of the general public knew about the Hotline, while callers had heard of it when trying to resolve automobile problems. Thus, NHTSA must undertake a long-term publicity campaign that introduces the Hotline to the general public and maintains public awareness of it.
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Corporate Authors:
Morris (SW) and Company
4701 Willard Avenue, Suite 105
Chevy Chase, MD United States 20815National Highway Traffic Safety Administration
1200 New Jersey Avenue, SE
Washington, DC United States 20590 -
Authors:
- Morris, S W
- Publication Date: 1990-12
Language
- English
Media Info
- Features: Appendices;
- Pagination: 160 p.
Subject/Index Terms
- TRT Terms: Automobiles; Awareness; Defects; Publicity; Vehicle safety
- Old TRIS Terms: Auto safety hotline; Vehicular safety
- Subject Areas: Highways; Safety and Human Factors; Vehicles and Equipment; I91: Vehicle Design and Safety;
Filing Info
- Accession Number: 00625495
- Record Type: Publication
- Source Agency: National Highway Traffic Safety Administration
- Report/Paper Numbers: HS-807 783
- Contract Numbers: DTNH22-90-C-07015
- Files: HSL, TRIS, USDOT
- Created Date: Dec 11 1993 12:00AM