ENCOURAGING FULL-TIME USE OF SAFETY BELTS AMONG CURRENT PART-TIME USERS. FINAL REPORT

The primary experimental intervention was a specially designed brochure intended to (1) make the part-time seat belt user feel somewhat nervous about not buckling up all the time and (2) provide a means of reducing his or her anxiety: always buckling up. Further use of the brochure should be contingent on identifying and implementing cost-effective strategies to (1) increase the number of drivers who read the brochure and (2) maintain increased use over time among those initially motivated drivers. However, the most effective means of using the brochure would be to incorporate it into a community-based seat belt campaign that relies on a variety of mutually reinforcing strategies designed to raise and then reduce low-level anxiety about riding unbuckled.

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• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/1573
• Corporate Authors:

  ABT Associates, Incorporated

  55 Wheeler Street
  Cambridge, MA  United States  02138
• Authors:
  • Finn, P
  • Leiter, V
• Publication Date: 1991-1

Media Info

• Pagination: 121 p.

Subject/Index Terms

• TRT Terms: Behavior; Consumer behavior; Consumer preferences; Driver improvement programs; Drivers; Manual safety belts; Safety education; Safety programs
• Uncontrolled Terms: User behavior
• Old TRIS Terms: Driver improvement effort
• Subject Areas: Education and Training; Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00619536
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: HS-807 700
• Contract Numbers: DTNH22-89-C-07021
• Files: HSL, NTIS, NTL, TRIS
• Created Date: Feb 29 1996 12:00AM