TECHNOLOGY TRANSFER AND ITS TOOLS

Recently, the Federal Highway Administration has increased emphasis on the marketing of new technologies. A seminar is now being develped to delineate marketing principles appropriate for inclusion in public sector operating programs and to help translate principles specific to technology transfer efforts. The article describes essential steps in developing a highway transportation marketing plan, as well as recent technological advances in technology transfer activities, namely, in training, information dissemination, and promotion. These techniques should, however, be applied in the context of an overall marketing strategy.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/1586080
• Corporate Authors:

  Federal Highway Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Stephens, B W
• Publication Date: 1991-6

Media Info

• Features: Figures; References;
• Pagination: p. 16-21
• Serial:
  • Public Roads
  • Volume: 55
  • Issue Number: 1
  • Publisher: Federal Highway Administration
  • ISSN: 0033-3735
  • Serial URL: https://www.fhwa.dot.gov/publications/publicroads/
• Publication flags:

  Open Access (libre)

Subject/Index Terms

• TRT Terms: Information dissemination; Marketing; Technology transfer; Training; Workshops
• Identifier Terms: U.S. Federal Highway Administration
• Subject Areas: Administration and Management; Data and Information Technology; Education and Training; Highways; I10: Economics and Administration;

Filing Info

• Accession Number: 00610815
• Record Type: Publication
• Files: TRIS, ATRI, USDOT
• Created Date: Jul 31 1991 12:00AM