"ALCOHOL AND TRAFFIC, YOU CANNOT MAKE IT"; EVALUATION STUDY OF THE VEILIG VERKEER NEDERLAND CAMPAIGN ALCOHOL IN TRAFFIC, 1988 - 1989

"ALCOHOL EN VERKEER, DAT KUN JE NIET MAKEN"; EVALUATIEONDERZOEK V.V.N.-CAMPAGNE ALCOHOL IN HET VERKEER 1988 - 1989

The publicity campaign held by the Dutch Organization for Traffic Safety (Veilig Verkeer Nederland) in 1988-89 is evaluated. The evaluation of this campaign on drinking and driving consists of the analysis of the results of a questionnaire. The questionnaire is the same as that used in the previous measurements. It is sent to the target group, the young male driver aged 18-25 year. The central part of the evaluation research is the analysis of the so-called Fishbein and Azjen model of reasoned action. The results of the research show significant improvement in reported behaviour with the pre-campaign measurement. These improvements have also been found in the observed bahaviour. No significant differences have been found in the attitude, intention and normative beliefs, the elements of the Fishbein and Azjen model. (TRRL)

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9068071505
• Corporate Authors:

  Rijksuniversiteit Groningen, Verkeerskundig

  P O Box 69
  Haren,   Netherlands 
• Authors:
  • SOEDER, JCM
  • DE BRUIN, R A
• Publication Date: 1989

Language

• Dutch

Media Info

• Features: References;
• Pagination: 53 p.

Subject/Index Terms

• TRT Terms: Adolescents; Alcoholic beverages; Behavior; Drivers; Males; Publicity; Teenage drivers; Traffic safety
• Old TRIS Terms: Male drivers
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00609446
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• ISBN: 9068071505
• Report/Paper Numbers: VK 89-25
• Files: ITRD, TRIS
• Created Date: Jun 30 1991 12:00AM