THE PROJECT TEAM PARADOX

The Japanese challenge to the automotive industry has created what Chrysler refers to as an "engineering renaissance," a renaissance which has been aided by the joint venture with Mitsubishi Motors Corporation. Awareness of the Japanese approach to the automotive industry has resulted in an adaptive approach by Chrysler, in which the "Chrysler Platform Organization" has endeavored to emulate strategies employed by Mitsubishi. Steps they have taken include a limitation of teams in order to achieve efficiency of skill, focussing attention on the complete vehicle, ensuring a cross-platform sharing of expertise, and including the suppliers as well as the internal players. The LH mid-size platform represents Chrysler's first fully-developed project-team vehicle.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/9187496
• Corporate Authors:

  University of Michigan Transportation Research Institute

  2901 Baxter Road
  Ann Arbor, MI  United States  48109-2150
• Authors:
  • Gardner, G G
• Publication Date: 1990-12

Media Info

• Pagination: p. 20-21
• Serial:
  • UMTRI Research Review
  • Volume: 21
  • Issue Number: 2,3
  • Publisher: University of Michigan Transportation Research Institute
  • ISSN: 0739-7100

Subject/Index Terms

• TRT Terms: Automobile industry; Competition; Cooperation; Marketing; Technology transfer
• Old TRIS Terms: Technology sharing
• Subject Areas: Education and Training; Highways; Planning and Forecasting; Vehicles and Equipment; I10: Economics and Administration;

Filing Info

• Accession Number: 00608270
• Record Type: Publication
• Files: TRIS
• Created Date: May 31 1991 12:00AM