IDEA SAMPLER: NATIONAL DRUNK AND DRUGGED DRIVING AWARENESS WEEK, DECEMBER 9-15, 1990

This booklet is designed to help with planning and administrative activities during National Drunk and Drugged Driving Awareness Week, 1990. It is based on the experiences of the first eight years of the Awareness Week observance and provides practical advice on what to do to make the efforts put forth pay off. The booklet's goal is to save lives. The theme for the 1990 Awareness Week campaign is again that of the "Designated Driver". There are four chapters: (1) A History of Awareness Week; (2) Status of the DWI Problem in 1990; (3) Great Ideas from Last Year's Campaign; and (4) Media Techniques.

• Corporate Authors:

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Publication Date: 1990-9

Media Info

• Features: Appendices; Tables;
• Pagination: 38 p.

Subject/Index Terms

• TRT Terms: Awareness; Designated drivers; Drugs; Drunk drivers; Drunk driving; Mass media; Prevention; Publicity
• Old TRIS Terms: Designated driver concept
• Subject Areas: Highways; Safety and Human Factors; Security and Emergencies; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00607641
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-807 619
• Files: HSL, TRIS, USDOT
• Created Date: Apr 30 1991 12:00AM