MARKETING AND PROMOTION OF DEMAND-RESPONSIVE TRANSPORTATION. SPEAKER 3

The successful marketing program of the CNY Centro which registered substantial increases in ridership and revenues is described. Marketing functions have included the following: researching group transportation needs (which uncovered a great deal of latent demand) and elderly and handicapped transportation needs; the establishment of reasonable pricing policies; modification of bus design and equipment of minibuses for the elderly and handicapped (equipped with a wheelchair); monthly call-a-bus newsletter and literature; programing activities (guidelines are issued by a policy making advisory committee) which include the elderly and disabled, and involving social agencies; and instituting special promotions and services involving reduced rates. Projects which have improved the image of the total system and have become responsive and responsible to the social services and commercial enterprises in the region are listed and discussed. These include the a super shopper's special, a farmers market bus, a cooperative arrangement with a restaurant corporation, a park-and-ride venture operating 5 parking lots, a subscription service, major technical improvements in equipment and service, winning of a maintenance efficiency award, a driver patroling service, and newspaper sales on buses.

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/sr/sr154/sr154-036.pdf
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/0360859X
• Supplemental Notes:
  • Presented at the Fifth Annual International Conference on Demand-Responsive Transportation Systems conducted by the TRB, Nov. 11-13, 1974, Oakland, Calif.; and co-sponsored by American Public Transit Association, California DOT, Alameda-Contra Costa Transit, MIT, UMTA and Technology Sharing Program of U.S. DOT. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Frank, Warren H
• Conference:
  • Fifth Annual Conference on Demand-Responsive Transportation Systems
  • Location: Oakland California, United States
  • Date: 1974-11-11 to 1974-11-13
• Publication Date: 1975

Media Info

• Media Type: Digital/other
• Pagination: pp 132-136
• Monograph Title: DEMAND-RESPONSIVE TRANSPORTATION SYSTEMS & SERVICES
• Serial:
  • Transportation Research Board Special Report
  • Issue Number: 154
  • Publisher: Transportation Research Board
  • ISSN: 0360-859X

Subject/Index Terms

• TRT Terms: Advertising; Aged; Demand; Demand responsive transportation; Fares; Market research; Marketing; Needs assessment; Newspapers; Park and ride; Persons with disabilities; Prices; Public passenger vehicles; Revenues; Ridership; Transportation; Vehicle design; Wheelchairs
• Uncontrolled Terms: Latent demand; Patrol; Transit vehicles
• Subject Areas: Administration and Management; Planning and Forecasting; Transportation (General);

Filing Info

• Accession Number: 00126186
• Record Type: Publication
• Files: TRIS, TRB, ATRI
• Created Date: Dec 3 1981 12:00AM