MARKETING AND PROMOTION OF DEMAND-RESPONSIVE TRANSPORTATION. SPEAKER 2

Marketing demand-responsive transportation (DRT) is discussed largely on the basis of experiences in Rochester, New York (implemented in 1973) and a new service in Denver. Marketing is viewed as the dynamics of making a beneficial service available to the communities served for value received. In Rochester, a flexible fare policy was developed to offset the rather high fares (the system was entirely locally financed). Discounted weekly passes, home-to-work, home-to-school, feed-a-bus, and dial-a-bus rates were established. Groups of 2 or more can ride for reduced rates provided everyone in the group have a common origin and destination. Other promotional fares included Rider Appreciation Week, when home-to-work passes were reduced. Another fare promotion called "Lets Split" was designed to introduce DRT to residents of a new service area by splitting the $1 fare with them. A flexible fare policy is planned in the Denver Regional Transportation District's DRT service planned for the elderly and handicapped. The newly designed buses (of this door-to-door service) have lower floors, wheelchair lifts and tie downs, and an extending entrance step.

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/sr/sr154/sr154-035.pdf
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/0360859X
• Supplemental Notes:
  • Presented at the Fifth Annual International Conference on Demand-Responsive Transportation Systems conducted by the TRB, Nov. 11-13, 1974, Oakland, Calif.; and co-sponsored by American Public Transit Association, California DOT, Alameda-Contra Costa Transit, MIT, UMTA and Technology Sharing Program of U.S. DOT. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Reading, James E
• Conference:
  • Fifth Annual Conference on Demand-Responsive Transportation Systems
  • Location: Oakland California, United States
  • Date: 1974-11-11 to 1974-11-13
• Publication Date: 1975

Media Info

• Media Type: Digital/other
• Pagination: pp 131-132
• Monograph Title: DEMAND-RESPONSIVE TRANSPORTATION SYSTEMS & SERVICES
• Serial:
  • Transportation Research Board Special Report
  • Issue Number: 154
  • Publisher: Transportation Research Board
  • ISSN: 0360-859X

Subject/Index Terms

• TRT Terms: Advertising; Aged; Demand responsive transportation; Door to door service; Fares; Level of service; Marketing; Persons with disabilities; Public passenger vehicles; Vehicle design; Wheelchairs
• Uncontrolled Terms: Service; Transit vehicles
• Subject Areas: Administration and Management; Design; Highways; Planning and Forecasting; Public Transportation; Society;

Filing Info

• Accession Number: 00126185
• Record Type: Publication
• Files: TRIS, TRB, ATRI
• Created Date: Dec 3 1981 12:00AM