WINNING THEIR MINDS AND THEIR HEARTS

SUBTITLE: IT TAKES SPECIAL FARES, COSTLY ADVERTISING AND WELL-PLANNED SERVICE TO WIN A PASSENGER ONE BAD EXPERIENCE CAN LOSE HIM

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • BY DOUGLAS W. NELMS
• Publication Date: 1991-4

Language

• English

Media Info

• Pagination: p. 27-32+
• Serial:
  • ATW: Air Transport World
  • Volume: 28
  • Issue Number: 4
  • Publisher: Penton Media
  • ISSN: 0002-2543

Subject/Index Terms

• TRT Terms: Airlines; Customer service; Public relations
• Subject Areas: Aviation;

Filing Info

• Accession Number: 00577224
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Dec 31 1991 12:00AM