IDENTIFICATION AND TEST OF PEDESTRIAN SAFETY MESSAGES FOR PUBLIC IDENTIFICATION

A review of the literature and data from pedestrian accident research studies was used as input to an analysis which developed 14 message contents. Each of these is directed at a specific aspect of the identified pedestrian accident problem. Seven of the messages were pretested to measure behavioral change. Of these, five produced significant positive shifts in behavior. It is concluded that public education can influence pedestrian behavior and is therefore a viable countermeasure to pedestrian accidents. Six of the message contents are recommended as ready for immediate field testing. Finally, recommendations for media compaigns for each of the developed message contents are provided. /HSRI/

• Corporate Authors:

  Dunlap and Associates Incorporated

  One Parkland Drive
  Darien, CT  United States  06820
• Authors:
  • Blomberg, R D
  • Preusser, D R
• Publication Date: 1975-3

Media Info

• Features: References; Tables;
• Pagination: 165 p.

Subject/Index Terms

• TRT Terms: Advertising campaigns; Behavior; Pedestrian vehicle crashes; Safety education; Television
• Old TRIS Terms: Behavioral objectives
• Subject Areas: Education and Training; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00097103
• Record Type: Publication
• Source Agency: Highway Safety Research Institute
• Report/Paper Numbers: ED-74-3
• Contract Numbers: DOT-HS-099-3-705
• Files: TRIS
• Created Date: Sep 30 1975 12:00AM