LOGISTICS AS AN ELEMENT OF MARKETING STRATEGY BOTH INSIDE AND OUTSIDE THE FIRM

No abstract provided.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • MARTHA C. COOPER (OHIO STATE UNIVERSITY) AND RICHARD H. GOODSPEED (3M CANADA) AND CHARLES B. LOUNSBURY (LEASEWAY TRANSPORTATION CORPORATION
• Authors:
  • Cooper, M C
  • GOODSPEED, R H
  • LOUNSBURY, C B
• Conference:
  • ANNUAL CONFERENCE, COUNCIL OF LOGISTICS MANAGEMENT
• Publication Date: 1988

Language

• English

Media Info

• Pagination: p. 51-71
• Serial:
  • Volume: 1

Subject/Index Terms

• TRT Terms: Logistics; Management
• Old TRIS Terms: 3M canada
• Subject Areas: Administration and Management; Freight Transportation;

Filing Info

• Accession Number: 00564928
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Oct 31 1990 12:00AM