THE USE OF FEAR-AROUSING APPEALS IN ROAD SAFETY CAMPAIGNS

This paper is an attempt to review the current position as regards the use of fear-arousing material in safety publicity campaigns. The various factors analysed are: (1) nature of stimuli giving rise to fear; (2) capacity of propaganda based on fear to attract the attention of the public; (3) extent of which propaganda based on fear is believed; (4) recollection of the fear-arousing item rather than the message put over by the communicator;(5) changes in attitude resulting from fear-arousing appeals; (6) changes in behaviour resulting from fear-arousing appeals; (7) wisdom of using fear-arousing appeals in road safety propaganda; and (8) need for future research. For the covering abstract of the conference, see IRRD abstract no. 203546. /TRRL/

• Corporate Authors:

  Ministry of Public Works, Italy

  152 Via Nizza
  Rome,   Italy 
• Authors:
  • SHEPPARD, D
• Publication Date: 0

Language

• English

Media Info

• Pagination: 10 p.

Subject/Index Terms

• TRT Terms: Advertising campaigns; Attitudes; Conferences; Motivation; Population; Prevention; Publicity; Safety
• Uncontrolled Terms: Stimulation
• Geographic Terms: Italy
• ITRD Terms: 1661: Accident prevention; 2267: Attitude (psychol); 8525: Conference; 8051: Italy; 335: Population; 8573: Publicity; 1665: Safety; 2218: Stimulation
• Subject Areas: Highways; Safety and Human Factors; Security and Emergencies; Society; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00131434
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• Report/Paper Numbers: Conf Paper
• Files: ITRD, TRIS
• Created Date: May 14 1976 12:00AM