HOW TO TACKLE THE SERVICE EQUATION

SUBTITLE: WHAT'S THE BEST WAY TO RECONCILE THE SALESMARKETING AND TRANSPORTATIONOPERATIONS FUNCTIONS? SIDEBAR: SERVICE DESIGN AT WORK

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • BY RIPLEY WATSON 3RD
• Publication Date: 1990-2

Language

• English

Media Info

• Pagination: p. 28-31
• Serial:
  • Modern Railroads
  • Volume: 45
  • Issue Number: 3
  • Publisher: K-III Press, Incorporated
  • ISSN: 0736-2064

Subject/Index Terms

• TRT Terms: Commodities; Freight traffic; Marketing; Railroads
• Subject Areas: Freight Transportation; Railroads;

Filing Info

• Accession Number: 00561993
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jun 30 1990 12:00AM