MEASURES OF EFFECTIVENESS FOR LTL MOTOR CARRIERS

A study was designed to determine whether traditional measures of success (load factor, length of haul, operating ratio) actually gave clues to the ability of carriers to survive in a deregulated environment. Criteria for survival or nonsurvival is very simple: if a carrier in the top 53 in 1979 still existed as a name in 1986, it was deemed to have survived. If two carriers merged, the entity that kept its name was considered the surviving carrier, while the firm that lost its identity was considered a nonsurvivor. An obvious measure, revenue growth, was omitted from this study because all of the surviving carriers had experienced rapid revenue growth, as succeeding competitors absorbed business lost by failed carriers.

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Filing Info

  • Accession Number: 00497117
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Sep 30 1990 12:00AM