SERVICES MARKETING. TEXT, CASES, READINGS

Distinctive aspects of service marketing; developing frameworks for understanding services marketing; positioning the service organization in the marketplace; managing the customer mix; managing demand; managing the service marketing system; planning, organizing, and implementing the marketing effort.

• Corporate Authors:

  Prentice-Hall, Incorporated

  Route 9W
  Englewood Cliffs, NJ  United States  07632
• Authors:
  • Lovelock, C H
• Publication Date: 1984

Media Info

• Pagination: 506 p.

Subject/Index Terms

• TRT Terms: Customers; Implementation; Management; Marketing; Public transit
• Uncontrolled Terms: Transit services
• Subject Areas: Administration and Management; Public Transportation; Research;

Filing Info

• Accession Number: 00497199
• Record Type: Publication
• Source Agency: UITP Biblio-Index
• Files: TRIS
• Created Date: Sep 30 1990 12:00AM