A TRAFFIC SAFETY COMMUNICATION RATING SCALE (TSCRS) WITH GUIDELINES FOR PREPARING AND TESTING A SAFETY MESSAGE
This booklet introduces a Traffic Safety Communication Rating Scale (TSCRS). The 25 item scale is designed for use by those who are responsible for producing and/or using traffic safety communications but who are not communication specialists. It can be used to refine and sharpen a traffic safety communication's focus and to consider all the important variables in the communication process. It can also serve as an evaluation checklist for determining possible weaknesses or strengths in the communication design. The TSCRS items (as pairs of antithetical statements) are divided into five categories: Message, Audience, Communicator (or sponsor), Technique, and Outcome. Each category contains five items, to be rated on a five-position scale ranging from +2 to -2. The algebraic sum of the ratings of the five items constitutes the subscore for the category. The algebraic sum of the subscores for the five categories it the total score.
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Corporate Authors:
Columbia University
Teachers College, 367 Franklin Avenue
New York, NY United States 11010AAA Foundation for Traffic Safety
2990 Telestar Court, Suite 100
Falls Church, VA United States 22042 -
Authors:
- Malfetti, J L
- Publication Date: 1986
Media Info
- Pagination: 15 p.
Subject/Index Terms
- TRT Terms: Communications; Ratings; Traffic safety; Weighing devices
- Uncontrolled Terms: Scale
- Subject Areas: Highways; Operations and Traffic Management; Safety and Human Factors; I73: Traffic Control;
Filing Info
- Accession Number: 00493543
- Record Type: Publication
- Source Agency: National Highway Traffic Safety Administration
- Report/Paper Numbers: HS-040 240
- Files: HSL, TRIS, USDOT
- Created Date: Apr 30 1990 12:00AM