BRITAIN'S CHRISTMAS CRUSADE AGAINST DRINKING AND DRIVING

The 1983 Christmas Crusade against drunken drivers, during which the police of England and Wales administered an average of 1350 breath tests daily is discussed. The campaign, fueled by press reports, was perceived by many observers to be a national organized deterrent effort. To test the hypotheses that the crusade reduced drunken driving, the index of total automobile crash-related fatalities was used in the analysis. Results showed that the index declined significantly during the month of the crusade, providing support for the hypothesis of deterrent effect. The experience of the Christmas Crusade reinforces the expectation that deterrent interventions involving highly publicized campaigns increasing the certainty of punishment for ellegal behavior can be successful over a limited period of time.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/0096882X
• Corporate Authors:

  Alcohol Research Documentation, Incorporated

  P.O. Box 969
  Piscataway, NJ  United States  08854
• Authors:
  • Ross, H L
• Publication Date: 1987-9

Media Info

• Features: References; Tables;
• Pagination: p. 476-482
• Serial:
  • Journal of Studies on Alcohol
  • Volume: 48
  • Issue Number: 5
  • Publisher: Rutgers University, New Brunswick
  • ISSN: 0096-882X

Subject/Index Terms

• TRT Terms: Alcohol breath tests; Drunk drivers; Drunk driving; Fatalities; Measures of effectiveness; Publicity; Safety; Safety programs; Traffic crashes
• Uncontrolled Terms: Deterrence; Effectiveness
• Subject Areas: Safety and Human Factors;

Filing Info

• Accession Number: 00490260
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-040 343
• Files: HSL, USDOT
• Created Date: Dec 31 1989 12:00AM