PORTLAND METROPOLITAN AREA CARPOOL PROJECT

The Interim Report of the Portland Metropolitan Area Carpool Project describes the development and success of carpool promotional efforts undertaken in Portland during 1974. Elements that contributed to the success of the program include: extensive marketing activities, carpool matching services, employer support, and identification of park-and-ride facilities. Based on followup surveys the report estimates that more than 22,000 persons, or nearly 7 percent of area employees, were induced to carpool as a direct result of project activities. The report also describes the institutional and financial arrangements for areawide carpool promotion in Portland.

• Corporate Authors:

  Oregon Department of Transportation

  140 Highway Building
  Salem, OR  United States  97310

  Federal Highway Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Graham, Jim
• Publication Date: 1974-12-31

Media Info

• Pagination: 83 p.

Subject/Index Terms

• TRT Terms: Advertising campaigns; Automobiles; Carpools; Energy; Federal government; Finance; Groups; Incentives; Level of service; Local government; Metropolitan areas; Park and ride; Parking facilities; Performance evaluations; Project management; Promotion; Regional planning; State government; Travel
• Uncontrolled Terms: Financial sources; Matching; Projects; Services
• Geographic Terms: Oregon
• Old TRIS Terms: Promoting
• Subject Areas: Administration and Management; Energy; Finance; Highways; Operations and Traffic Management; Public Transportation; Terminals and Facilities;

Filing Info

• Accession Number: 00093478
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: Prog. Rpt.
• Files: TRIS, USDOT, STATEDOT
• Created Date: Jan 14 1981 12:00AM