EXPLORING LOW ALCOHOL BEER CONSUMPTION AMONG COLLEGE STUDENTS: IMPLICATIONS FOR DRUNK DRIVING

When given a blind taste test prior to a party, 137 college students showed no clear prefernce for Budweiser, Bud Light, or low-alcohol (LA) beer, but later (when it was possible to choose between drinking Budweiser, Bud Light, or LA beer) they drank significantly less LA beer. it is concluded that without improved marketing intervention, LA beer will not decrease drunk driving among college students.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00901482
• Corporate Authors:

  Alcohol and Drug Problems Assn of North America

  c/o MICAP, P.O. Box 10212
  Lansing, MI  United States  48901
• Authors:
  • RUSS, N W
  • Geller, E S
• Publication Date: 1988

Media Info

• Pagination: p. 1-5
• Serial:
  • Journal of Alcohol and Drug Education
  • Volume: 33
  • Issue Number: 2
  • Publisher: Alcohol and Drug Problems Assn of North America
  • ISSN: 0090-1482

Subject/Index Terms

• TRT Terms: Alcoholic beverages; Attitudes; Drunk drivers; Drunk driving; Marketing; Students
• Uncontrolled Terms: Beer
• Subject Areas: Education and Training; Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00486863
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 31 1989 12:00AM