WEST VIRGINIA POOLS RESOURCES TO DEVELOP STATEWIDE MARKETING PROGRAM

By developing materials which are generic in nature such as the "Get on the Bus and Ride Handbook", "Rider's Riddles" and "Go Busin' What a Trip", purchasing items in bulk and pooling resources, the West Virginia Public Transit Division has found that marketing funds can go further and be more effective. Due to this approach, a self-help, multi-media marketing program is available for use by the state's community transit agencies.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/08954437
• Authors:
  • FISH, C
  • O'Connell, S
• Publication Date: 1989-7

Media Info

• Features: Photos;
• Pagination: p. 10-12
• Serial:
  • CTR, Community Transportation Reporter
  • Publisher: Community Transportation Association
  • ISSN: 0895-4437

Subject/Index Terms

• TRT Terms: Cooperation; Marketing
• Geographic Terms: West Virginia
• Subject Areas: Public Transportation;

Filing Info

• Accession Number: 00486617
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 31 1989 12:00AM