EFFECTIVELY MARKETING COMMUNITY TRANSPORTATION

Advertising is just one facet of marketing. A truly effective marketing program should address ways to both retain and attract new riders, build good communications with the local community be it the business community, local politicians, or the citizenry, have good relations with the media as well as using good graphics.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/08954437
• Authors:
  • PROWDA, B
• Publication Date: 1989-7

Media Info

• Pagination: p. 8-9
• Serial:
  • CTR, Community Transportation Reporter
  • Publisher: Community Transportation Association
  • ISSN: 0895-4437

Subject/Index Terms

• TRT Terms: Communities; Improvements; Level of service; Marketing; Public relations; Public transit; Ridership
• Uncontrolled Terms: Community transportation; Transit services
• Old TRIS Terms: Media
• Subject Areas: Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 00486616
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 31 1989 12:00AM