SAAVY NICHE MARKETING ALLOWS CANADIAN BUS MANUFACTURER TO BECOME A FORCE IN SWEDEN

By providing specialty vehicles which can also be used in regular transit, the Ontario Bus Industries has been able to cut out a niche for itself in Sweden thus paving the way for other small and medium size bus companies to rethink their approach to entering foreign markets. Its Orion II bus is a front-wheel drive, low-floor vehicle which is accessible to both the handicapped and the general riding public. The Swedish government was so impressed with the vehicle that it has now requested that the bus company design another vehicle for transit purposes which will be called the Orion V, a 40-foot long, 102-inch wide, heavy duty, gasoline-powered, transit bus, the first of its kind designed especially for city transit in Sweden.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/1794668
• Corporate Authors:

  MASS TRANSIT, Incorporated

  1190 National Press Building
  Washington, DC  United States  20045
• Authors:
  • LEVINE, M
• Publication Date: 1989-7

Media Info

• Features: Photos;
• Pagination: p. 14-15
• Serial:
  • Mass Transit
  • Volume: 16
  • Issue Number: 7
  • Publisher: Cygnus Publishing, Incorporated
  • ISSN: 0364-3484
  • Serial URL: http://www.masstransitmag.com

Subject/Index Terms

• TRT Terms: Buses; Industries; Marketing
• Geographic Terms: Sweden
• Subject Areas: Public Transportation; Vehicles and Equipment;

Filing Info

• Accession Number: 00486556
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 31 1989 12:00AM