THE EFFECTS OF BEHAVIOUR VERSUS ATTITUDE ORIENTED PUBLIC INFORMATION MESSAGES ON ROADSIDE POSTERS OR LEAFLETS ON THE SPEED CHOICE OF CAR DRIVERS

DE INVLOED VAN GEDRAGGERICHTE VERSUS ATTITUDEGERICHTE VOORLICHTING EN VAN AFFICHES VERSUS FOLDERS OP HET SNELHEIDSGEDRAG VAN AUTOMOBILISTEN

The effects of different public information messages on the speed choice, in particular on blind curves, on roads with an 80 km/h limit were investigated using behaviour versus attitude-oriented information messages on roadside posters or leaflets distributed amongst households. At five locations driving speeds were registered before, during and after the campaign. In addition, a postal survey was carried out before and after the campaign. The highest speed reductions were achieved with behaviour oriented messages on roadside posters. Relevant changes in opinions and attitudes were not found in any of the conditions. For the second and third experiment see IRRD 818173 and 818177.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9068700770
• Corporate Authors:

  RIJKSUNIVERSITEIT GRONINGEN, VERKEERSKUNDIG STUDIE

  PO BOX 69
  Haren,   Netherlands 
• Authors:
  • ROOIJERS, T
• Publication Date: 1987-12

Language

• Dutch

Media Info

• Pagination: 61 p.
• Serial:
  • Issue Number: VK-8

Subject/Index Terms

• TRT Terms: Attitudes; Behavior; Drivers; Field tests; Highway curves; Highways; Households; Information management; Information, data, and knowledge; Interviewing; Methodology; Publicity; Speed
• Uncontrolled Terms: Decreases; Selection
• Geographic Terms: Netherlands
• Subject Areas: Data and Information Technology; Highways; Society;

Filing Info

• Accession Number: 00487350
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• ISBN: 90-6870-077-0
• Report/Paper Numbers: 7-11
• Files: ITRD, TRIS
• Created Date: Sep 30 1989 12:00AM