EFFECTS OF DIFFERENT PUBLIC INFORMATION TECHNIQUES IN REDUCING DRIVING SPEED --ROAD USER BEHAVIOR. THEORY AND RESEARCH. PAPERS PRESENTED AT THE 2ND INTERNATIONAL CONFERENCE ON ROAD SAFETY HELD IN GRONINGEN, NETHERLANDS, AUGUST 1987

Two field experiments were carried out based on the findings of an extensive literature survey on the effects of road safety publicity strategies. The primary aim of the experiments was to test several hypotheses on effective public information strategies in changing behaviour and/or the attitudes and perceptions of road users. The target behaviour was driving speed of drivers in curves that are difficult to survey and which are located on roads with a maximum speed limit of 80 kph. For this study five sites (all with curves that are difficult to survey) were selected. Among the other selection criteria the three most important were: (a) the absence of a separate cycle-track; (b) the presence of agricultural traffic on the road: and (c) the narrowness of the road. All these criteria can be seen as factors which increase the risks of speeding. The research design of the study was a so-called 'pre test post test control group design'. Before, during and after the publicity treatments driving speeds were measured automatically at all five sites. Also, possible changes in perception, attitudes and/or reported behaviour were investigated by a postal survey before and after the treatments. Two independent variables were chosen for this experiment: the message and the medium. At two sites the target groups were informed of the dangers of curves which are difficult to survey without mentioning the desired behaviour (attitude-directed). For the other two sites the target groups receive concrete behavioural instructions; with a minimum of attention to attitudinal arguments (behaviour-directed). Cross-conditionally posters were placed at the roadside of two experimental roads and pamphlets were distributed in villages in the vicinity of the other two experimental roads. At one site there was no treatment at all. Details about the background of the studies, the research hypotheses, and the results will be presented.(a) for the covering abstract of the conference see IRRD 815404.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9023223691
• Corporate Authors:

  Van Ggorcum & Comp BV

  P.O. Box 43
  Assen,   Netherlands 
• Authors:
  • ROOIJERS, T
• Publication Date: 1988

Language

• English

Media Info

• Pagination: p. 589-94
• Serial:
  • Publication of: VAN GORCUM & COMP BV
  • Publisher: Van Ggorcum & Comp BV

Subject/Index Terms

• TRT Terms: Attitudes; Before and after studies; Behavior; Conferences; Driver information systems; Driving; Field tests; Highway curves; Information management; Information, data, and knowledge; Interviewing; Perception; Publicity; Speed; Test procedures
• Uncontrolled Terms: Decreases; Modifications
• Geographic Terms: Netherlands
• Subject Areas: Data and Information Technology; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00482002
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• ISBN: 90-232-2369-1
• Files: ITRD, TRIS
• Created Date: Apr 30 1989 12:00AM