ACTIVE MARKETING PROGRAMS ATTRACT TRANSIT RIDERS IN SARNIA, ONTARIO

Sarnia Transit's aggressive promotion efforts to maintain ridership, reverse declining ridership and win new riders is detailed. The efforts include active participation of all employees, input from users and other citizens, marketing efforts to determine the needs of riders and potential riders, establishing a customer orientation and goodwill program, fare incentives, elementary school programs educating young children about transit, paid advertisements, as well as services for elderly and disabled riders unable to use regular bus service.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/3064294
• Publication Date: 1989-5

Media Info

• Features: Photos;
• Pagination: p. 62-64
• Serial:
  • Bus Ride
  • Volume: 25
  • Issue Number: 3
  • Publisher: Friendship Publications, Incorporated
  • ISSN: 0192-8902
  • Serial URL: http://www.busride.com

Subject/Index Terms

• TRT Terms: Bus transit; Education; Employee participation; Fares; Marketing; Public participation; Publicity; Ridership; School children
• Old TRIS Terms: Bus services
• Subject Areas: Public Transportation; Society;

Filing Info

• Accession Number: 00484848
• Record Type: Publication
• Files: TRIS
• Created Date: Jun 30 1989 12:00AM