TRANSIT'S WHEEL OF FORTUNE

Various types of contests, sweepstakes, games, and giveaways resulting in trips to places such as Australia and Hong Kong as well as Caribbean cruises are some of the promotional efforts used by the various transit operating agencies cited in this article in order to increase ridership or enhance their images.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/1794668
• Corporate Authors:

  MASS TRANSIT, Incorporated

  1190 National Press Building
  Washington, DC  United States  20045
• Authors:
  • Hebert, R
• Publication Date: 1988-9

Media Info

• Pagination: p. 72-75
• Serial:
  • Mass Transit
  • Volume: 15
  • Issue Number: 9
  • Publisher: Cygnus Publishing, Incorporated
  • ISSN: 0364-3484
  • Serial URL: http://www.masstransitmag.com

Subject/Index Terms

• TRT Terms: Competition; Promotion; Public policy; Publicity; Ridership
• Uncontrolled Terms: Contests; Public interest
• Subject Areas: Policy; Public Transportation;

Filing Info

• Accession Number: 00477651
• Record Type: Publication
• Files: TRIS
• Created Date: Nov 30 1988 12:00AM