ESTIMATING SMALL-AREA PUBLIC TRANSIT USE BY DIRECT SURVEY

Projecting ridership for a new transit service requires market research to establish the probable level of demand and the proper fare and service frequency. To assess the market for proposed bus services in Northern Virginia, a survey was conducted of all households in the proposed service areas. Questions asked on the survey were designed to permit analysis using a screening process to determine if the respondent was a probable transit user. The screening was based on work trip characteristics (e.g., work hours, work place, proximity to Metrorail) and worker characteristics (e.g., need to pick up or drop off children). For the one bus service initiated since completion of the analysis ridership is quite close to that obtained from the screening process.

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/trr/1987/1144/1144-006.pdf
• Record URL:
  • https://scholar.google.com/scholar_lookup?title=ESTIMATING+SMALL-AREA+PUBLIC+TRANSIT+USE+BY+DIRECT+SURVEY&author=F.+Spielberg&author=R.+Hitlin&author=E.+BARBER&author=S.+Andrle&publication_year=1987
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• Supplemental Notes:
  • Publication of this paper sponsored by Committee on Public Transportation Marketing and Fare Policy. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
• Authors:
  • Spielberg, Frank
  • Hitlin, Robert A
  • Barber, Edward
  • Andrle, Stephen
• Publication Date: 1987

Media Info

• Media Type: Print
• Features: Figures; References; Tables;
• Pagination: pp 41-46
• Monograph Title: Transit management, marketing, and performance
• Serial:
  • Transportation Research Record
  • Issue Number: 1144
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Bus transit; Data collection; Estimating; Households; Market research; Public transit; Ridership; Surveys
• Old TRIS Terms: Bus services; Projection
• Subject Areas: Highways; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00476116
• Record Type: Publication
• ISBN: 309046580
• Files: TRIS, TRB, ATRI
• Created Date: Sep 30 1988 12:00AM