TOWARD THE DEVELOPMENT OF A NATIONAL PEDESTRIAN SAFETY PROGRAM: AN EVALUATIVE REVIEW OF EXISTING EDUCATION MATERIALS. TECHNICAL REPORT

The principal objective of this study was to develop a comprehensive set of educational materials for use in a National Pedestrian Safety Program: Walk Alert. Accordingly, existing materials were identified and collected from 217 out of the 452 organizations and agencies contacted throughout the U.S. and in other countries. A total of 274 pedestrian safety educatioonal materials were forwarded to the National Safety Council. These materials were subjected to an evaluative review which consisted of a standardized procedure of independent review and group consensus guided by 11 criteria. The objectives of this evaluative review were to: (1) determine the accuracy, quality and adequacy of existing materials, (2) identify information gaps in existing materials, and (3) recommend material development needs and priorities. 44 educatioonal materials were selected for national program use, including 10 print pieces, 6 programs and 18 audiovisuals for children; 2 print materials and 1 audiovisual for older adults; and 3 print materials and 4 audiovisuals for adults. To facilitate the completion of the second and third objectives of this evaluative review, pedestrian safety messages were identified and organized into 10 message groups: (1) search behavior, (2) being seen (conspicuity), (3) supervision, (4) boundaries, (5) developmental/aging differences, (6) recreation, (7) traffic signs, signals and markings, (8) visual screens, (9) intersections, and (10) alcohol. These message groups were arranged by target audience and for each audience materials and messages were compared to identify information gaps, new materials and the message content of these proposed pieces. Conclusions and recommendations regarding the national program and materials are then presented and discussed.

• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/68350
• Corporate Authors:

  National Safety Council

  444 North Michigan Avenue
  Chicago, IL  United States  60611

  Federal Highway Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Race, KEH
• Publication Date: 1988-6

Media Info

• Media Type: Digital/other
• Pagination: n.p.

Subject/Index Terms

• TRT Terms: Audiovisual aids; Documents; Evaluation; Pedestrian safety; Safety education; Safety programs; Traffic safety education
• Uncontrolled Terms: Publications
• Subject Areas: Data and Information Technology; Education and Training; Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00477373
• Record Type: Publication
• Source Agency: Federal Highway Administration
• Report/Paper Numbers: FHWA/RD-88/119, 3A460065
• Contract Numbers: DTFH61-86-C-00058
• Files: NTL, TRIS, USDOT
• Created Date: Nov 30 1988 12:00AM