MARKETING MANUAL FOR SHARED-RIDE TAXI SYSTEMS IN WISCONSIN

The purpose of this manual is to assist local shared-ride taxi systems in preparing and implementing marketing programs. Chapter 1 presents an overview of marketing shared-ride taxi services; Chapter 2 includes instructions for planning marketing programs; and Chapter 3 presents details on 28 potential marketing activities as well as information on how to implement and estimate the cost of each activity. Various advertising materials and logos are contained in the appendices.

• 
• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/526
• Corporate Authors:

  Ecosometrics, Incorporated

  4715 Cordell Avenue
  Bethesda, MD  United States  20814

  Wisconsin Department of Transportation

  Bureau of Transit
  Madison, WI  United States  53707

  Office of the Secretary of Transportation

  Technology Sharing Program, 1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Knapp, S F
• Publication Date: 1987-2

Media Info

• Features: Appendices; Figures; Tables;
• Pagination: 101 p.

Subject/Index Terms

• TRT Terms: Marketing; Public transit; Ridesharing; Taxicabs
• Geographic Terms: Wisconsin
• Old TRIS Terms: Shared ride
• Subject Areas: Highways; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00474175
• Record Type: Publication
• Report/Paper Numbers: DOT-I-87-25
• Files: NTL, TRIS, USDOT, STATEDOT
• Created Date: Oct 31 2003 12:00AM