THE EFFECTS OF A COMBINED ENFORCEMENT AND PUBLIC INFORMATION CAMPAIGN ON SEAT BELT USE. PROCEEDINGS OF THE INTERNATIONAL WORKSHOP "RECENT DEVELOPMENTS IN ROAD SAFETY RESEARCH", KONINKLIJK CONSERVATORIUM, THE HAGUE, 19 NOVEMBER 1986

Researchers generally agree that seat belt use is effective in preventing fatal driver injuries, and that legislation is an effective measure for increasing their use. Nevertheless, legislation alone rarely proves sufficient to achieve anything near universal usage. Policy makers have at their disposal a number of measures to bolster seat belt use, e.g. mass media campaigns, intensive treatment in small groups, incentive programmes, and police enforcement. This paper presents some of the results of an evaluation of a combined enforcement and public information campaign that was conducted in 1984 in the Dutch province of Friesland. It is quite clearly shown that an intensive combined enforcement and public information campaign can produce dramatic changes in seat belt use, which can endure for up to a period of one year. For the covering abstract of the conference see IRRD 809367. (TRRL)

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Filing Info

  • Accession Number: 00470025
  • Record Type: Publication
  • Source Agency: Institute for Road Safety Research, SWOV
  • Report/Paper Numbers: R-87-3
  • Files: ITRD, TRIS
  • Created Date: Jul 31 1988 12:00AM