SITUATIONAL ANALYSIS OF BUS RIDERS AND NON-RIDERS FOR DIFFERENT TRANSPORTATION METHODS

Transportation planners are facing increasing competitive pressures and require knowledge of the consumer travel mode choice process to respond to those pressures. A study was conducted to determine whether a situational analysis of mode choice and choice determinants can provide meaningful information to facilitate strategic planning for mass transit systems. The results support the use of a situational framework for marketing planning.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Authors:
  • Daley, J M
  • Martin, J H
• Publication Date: 1988-6

Media Info

• Features: References; Tables;
• Pagination: p. 185-199
• Serial:
  • LOGISTICS AND TRANSPORTATION REVIEW
  • Volume: 24
  • Issue Number: 2

Subject/Index Terms

• TRT Terms: Buses; Competition; Marketing; Mode choice; Ridership; Strategic planning; Transportation planning; Travel behavior
• Old TRIS Terms: Modal selection
• Subject Areas: Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 00469760
• Record Type: Publication
• Files: TRIS, ATRI
• Created Date: Jul 31 1988 12:00AM