A STRATEGIC MARKETING MODEL FOR THE PARATRANSIT INDUSTRY

A study is reported of current paratransit marketing practices that resulted in the development of a strategic marketing model for this industry. The study examined the effects of three marketing variables, i.e., location, service and promotional techniques, on the longevity of paratransit programs. The study methodology, and the analysis are described. A strategic marketing model for the paratransit industry is also described. The study found that marketing in the paratransit industry is inadequate. The importance is emphasized of effective marketing programs in paratransit agencies. Of all the demand-responsive services, only shared-ride taxi proved statistically significant. The inner city and suburban areas were statistically significant for successful operation of paratransit programs.

• Record URL:
  • https://hdl.handle.net/2027/mdp.39015023846507?urlappend=%3Bseq=469
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/7938948
• Corporate Authors:

  Eno Transportation Foundation

  P.O. Box 2055, Saugatuck Station
  Westport, CT  United States  06880-0055
• Authors:
  • Odutola, A A
  • Taylor, A C
  • Wright, C
• Publication Date: 1988-7

Media Info

• Features: Figures; Tables;
• Pagination: p. 447-455
• Serial:
  • Transportation Quarterly
  • Volume: 42
  • Issue Number: 3
  • Publisher: Eno Transportation Foundation
  • ISSN: 0278-9434

Subject/Index Terms

• TRT Terms: Central business districts; Demand responsive transportation; Marketing; Mathematical models; Paratransit services; Ridesharing; Suburbs; Taxicabs
• Uncontrolled Terms: Inner cities; Models
• Old TRIS Terms: Shared ride; Strategy
• Subject Areas: Administration and Management; Highways; Public Transportation; I10: Economics and Administration;

Filing Info

• Accession Number: 00469568
• Record Type: Publication
• Files: TRIS
• Created Date: Jul 31 1988 12:00AM