REVENUE MAXIMIZATION LEAD PROGRAM PLAN

Purpose of this plan is to develop products which will aid transit authorities in recovering the full amount of fares due them; provide them with needed flexibility in implementing alternative fare structures; establish marketing strategies to increase fare and non-fare revenues; establish what improvements are needed in current fare payment equipment and procedures; develop guidelines on appropriate means for ensuring the full accountability for fares collected; and develop alternative fare media other than coins and bills to minimize opportunities for fare evasion and theft.

• Corporate Authors:

  Urban Mass Transportation Administration

  Office of Technical Assistance & Safety, 400 7th Street, SW
  Washington, DC  United States  20590
• Publication Date: 1986-2-11

Media Info

• Pagination: v.p.

Subject/Index Terms

• TRT Terms: Crimes involving transportation; Fare collection; Fares; Marketing; Revenues; Ridership; Theft
• Candidate Terms: Fare evasion
• Identifier Terms: U.S. Urban Mass Transportation Administration
• Subject Areas: Finance; Public Transportation; Security and Emergencies;

Filing Info

• Accession Number: 00471528
• Record Type: Publication
• Source Agency: Urban Mass Transportation Administration
• Report/Paper Numbers: UMTA-URT-20-86-1
• Files: TRIS, USDOT
• Created Date: Jul 31 1987 12:00AM