MASS TRANSIT MANAGEMENT: A HANDBOOK FOR SMALL CITIES. PART 1. GOALS, SUPPORT, AND FINANCE. REVISED, THIRD EDITION

Although transit systems today are still primarily operations-oriented, it is clear that, nationwide, transit systems of all sizes are becoming more marketing-oriented. The purpose of this revised handbook is to provide information for the management of mass transit, namely, small-scale operations in small cities, i.e., cities operating 101 buses or fewer. Practices of smaller transit systems were investigated, and the best methods used by these systems have been incorporated in this handbook. In addition, a modern, systematic approach to the management of transit firms has been worked into the material to improve conventional practices of the transit industry. The consumer-oriented approach to marketing is emphasized throughout the handbook. This small cities handbook consists of 4 separate volumes/parts. Part 1: Goals, Support and Finance--includes chapters on establishing goals and objectives, understanding the consumer, gaining public support and action, institutionalizing transit as an integral part of the community, and financing transit. Part 2: Management and Control--focuses on management and the control and information devices needed for effective management. Part 3: Operations--covers important areas of day-to-day operations coordinated as the product element in the marketing mix. Part 4: Marketing--addresses promotional activities and the marketing program. This handbook promotes concepts such as results-oriented management, marketing, management-by-objectives. It provides recommendations for policymaking bodies as well as management. Appendices provide information on routing and scheduling, supervision, communications and control of operations, radio communications, marketing programs, questionnaires, and a bibliography.

• Supplemental Notes:
  • This volume, Part 1, contains Chapters 1-3. Part 2 contains Chapters 4-5; Part 3 contains Chapters 6-11; and Part 4 contains Chapters 12-15.
• Corporate Authors:

  Institute for Urban Transportation

  825 East Eighth Street
  Bloomington, Indiana,   United States  47405

  Urban Mass Transportation Administration

  400 7th Street, SW
  Washington, DC  United States  20590
• Authors:
  • Smerk, G M
  • Henriksson, L
  • McDaniel, K
  • Perreault, P
  • Stark, S
• Publication Date: 1988-2

Subject/Index Terms

• TRT Terms: Financing; Handbooks; Management; Marketing; Policy making; Public relations; Public transit; Small cities; Transportation planning
• Identifier Terms: Urban Mass Transportation Act
• Uncontrolled Terms: Public support
• Old TRIS Terms: Transit management; Umta section 11
• Subject Areas: Administration and Management; Operations and Traffic Management; Policy; Public Transportation;

Filing Info

• Accession Number: 00468836
• Record Type: Publication
• Source Agency: Urban Mass Transportation Administration
• Report/Paper Numbers: UMTA-IN-11-0012-88-1
• Contract Numbers: UMTA-IN-11-0012
• Files: TRIS, USDOT
• Created Date: May 31 1988 12:00AM