MARKET RESEARCH. MARKETING TECHNIQUE AND SERVICE TO PORT USERS

Discussion is presented of market research as potentially an important marketing tool for the ports industry, an industry where marketing manpower must necessarily be a scarce commodity in relation to the very large number of users and potential users. In such a situation, it is especially important to pinpoint the traffic flows, the users or groups of users which potentially could be attracted to a port, and which are sufficiently large to justify the marketing effort involved.

• Corporate Authors:

  International Cargo Handling Coordination Assn

  Trade News Ltd, Drummond House, 203-9 North Grove Street
  London NW1,   England 
• Authors:
  • Pollock, E E
• Publication Date: 1970-11

Media Info

• Pagination: p. 12-16
• Serial:
  • ICHCA Journal
  • Volume: 4
  • Issue Number: 11
  • Publisher: International Cargo Handling Coordination Assn

Subject/Index Terms

• TRT Terms: Management; Marketing; Port operations
• Old TRIS Terms: Management techniques
• Subject Areas: Administration and Management; Marine Transportation;

Filing Info

• Accession Number: 00025603
• Record Type: Publication
• Source Agency: Engineering Index
• Files: TRIS
• Created Date: Feb 11 1972 12:00AM