MARKETING PUBLIC TRANSIT. A STRATEGIC APPROACH

The goal of this book is to examine the role marketing can play in assisting transit agencies to cope with providing a public service in a time of limited public resources. The state of the art of transit marketing in today's difficult environment is examined drawing upon research studies, programs, and management practices in use in the United States and abroad. As this book explains, the marketing of transit services extends far beyond promotional activities. To sell transit, an agency must develop a user orientation, which means that marketing implications are an integral aspect of decisions ranging from service design and pricing to quality control and strategic planning.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0275924998
• Corporate Authors:

  Praeger Publishers, Incorporated

  1 Madison Avenue
  New York, NY  United States  10010
• Authors:
  • Lovelock, C H
  • Lewin, G
  • Day, G S
  • Bateson, JEG
• Publication Date: 1987

Media Info

• Pagination: 228 p.

Subject/Index Terms

• TRT Terms: Marketing; Public transit; State of the art studies
• Uncontrolled Terms: Transit services
• Subject Areas: Data and Information Technology; Public Transportation;

Filing Info

• Accession Number: 00468888
• Record Type: Publication
• ISBN: 0-275-92499-8
• Files: TRIS
• Created Date: May 31 1988 12:00AM