THE DEVELOPMENT OF THE MARKETING CONCEPT IN PUBLIC TRANSPORT

This report intends to pursue the following aims in particular: 1) to contribute towards the provision of theoretical foundations for marketing within public transport undertakings; 2) to devise marketing terminology specifically related to public transport with fully-defined terms of reference, so that further aspects of marketing can then be explored on that basis; 3) finally, to attempt, by means of a survey on an international level, to ascertain the state of development of marketing in the individual countries. The results of the survey are particularly intended to back up the theoretical arguments of the report with empirical findings.

• Supplemental Notes:
  • 47th International congress of the UITP held at Lausanne, no. 5.
• Corporate Authors:

  International Association of Public Transport (UITP)

  Rue Sainte Marie 6
  Brussels,   Belgium  BE-1080
• Authors:
  • Peters, W
  • Mueller, K W
• Publication Date: 1987

Media Info

• Pagination: 34 p.

Subject/Index Terms

• TRT Terms: Cooperation; Data collection; Definitions; International; International compacts; Marketing; Public transit; Surveys
• Subject Areas: Data and Information Technology; Public Transportation;

Filing Info

• Accession Number: 00468866
• Record Type: Publication
• Source Agency: Ministerie van Verkeer en Waterstaat
• Files: TRIS
• Created Date: May 31 1988 12:00AM