IDAHO RURAL/SMALL CITY COOPERATIVE TRANSPORTATION MARKETING DEMONSTRATION PROJECT. FINAL REPORT

The demonstration focused on systems in Pocatello, Idaho. The project familiarized the transit managers with market research techniques to identify the problems confronting their organizations, and taught them to apply these findings to research key market segments. The report should be of special interest to smaller transit systems.

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• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/492
• Corporate Authors:

  Dynatrend, Incorporated

  21 Cabot Road
  Woburn, MA  United States  01801

  Transportation Systems Center

  55 Broadway, Kendall Square
  Cambridge, MA  United States  02142

  Office of the Secretary of Transportation

  Technology Sharing Program, 1200 New Jersey Avenue, SE
  Washington, DC  United States  20590

  Urban Mass Transportation Administration

  400 7th Street, SW
  Washington, DC  United States  20590
• Authors:
  • Cutler, M
• Publication Date: 1986-10

Media Info

• Pagination: 240 p.

Subject/Index Terms

• TRT Terms: Demonstration projects; Marketing; Public transit; Rural areas; Small towns
• Identifier Terms: Urban Mass Transportation Act
• Geographic Terms: Pocatello (Idaho)
• Old TRIS Terms: Umta section 6
• Subject Areas: Economics; Highways; Planning and Forecasting; Public Transportation; Society; I10: Economics and Administration;

Filing Info

• Accession Number: 00464740
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: DOT-I-87-17, UMTA-ID-06-0002-87-1
• Files: NTL, TRIS, USDOT
• Created Date: Dec 31 1988 12:00AM