HART MARKETING AND OUTREACH PROGRAM. FINAL REPORT

This study focuses on increasing the productivity and efficiency of the Huntington Area Rapid Transit (HART) system and ultimately, mitigating the ongoing ridership decline. Study objectives were to: 1) analyze the 3 bus ridership markets (LIRR commuters, elderly and handicapped, and Melville employees) and investigate possible service changes and outreach programs to improve HART bus service system; and 2) develop a systemwide marketing program to increase ridership. This report provides detailed discussions of HART market segments and is organized accordingly: 1) LIRR Commuter Outreach Program--involved development of a database of railroad commuters that drive and park cars at the 4 Long Island Rail Road (LIRR) stations; 2) Elderly and Handicapped Outreach Program--involved identifying transportation needs of elderly and handicapped town residents and determining feasibility of establishing specialized services or changing existing van services to meet their needs; 3) Melville Industrial Area Outreach Program--involved capturing employer support for new bus service and traffic reduction strategies, and to extend outreach to include other companies/areas with potential for employer support of HART; 4) Merchant and Media Outreach Program--included pursuit of interest of merchants, media, and other local businesses for supporting transit promotion activities; development of advertising and information dissemination strategies; and development of a short-term plan for HART marketing activities (Appendix 3) and 5) Potential Service Improvements--discusses old and new commuter services, fixed-route and paratransit services, and privatization of services. A key finding was that HART ridership has suffered because of a lack of marketing activities.

• Corporate Authors:

  JACQUEMART ASSOCIATES INC

  NEW YORK, NY  United States 

  Urban Mass Transportation Administration

  400 7th Street, SW
  Washington, DC  United States  20590
• Publication Date: 1986-3

Media Info

• Pagination: 140 p.

Subject/Index Terms

• TRT Terms: Aged; Buses; Communities; Commuters; Databases; Improvements; Level of service; Marketing; Outreach; Paratransit services; Persons with disabilities; Public relations; Rapid transit; Ridership; Social service agencies
• Identifier Terms: Urban Mass Transportation Act
• Uncontrolled Terms: Community support
• Geographic Terms: Huntington (New York)
• Old TRIS Terms: Umta section 9
• Subject Areas: Passenger Transportation; Public Transportation; Society;

Filing Info

• Accession Number: 00461999
• Record Type: Publication
• Source Agency: Urban Mass Transportation Administration
• Report/Paper Numbers: UMTA-NY-09-0095-86-2
• Contract Numbers: UMTA-NY-09-0095
• Files: TRIS, USDOT
• Created Date: Dec 31 1987 12:00AM