WHAT IS THE PUBLIC AWARENESS OF PUBLIC TRANSPORT

This paper describes the background and research involved in a project to evaluate the public awareness of public transport in Melbourne. It outlines the philosophy of public transport as an integral part of the community life of any urban environment, and with this as a background describes in some detail an approach to the measurement of public awareness. It includes a very broad definition of the "public" to include "citizens", leaders in the community and employees of the public transport organisation. Results are then presented which show the effect of presenting the public with information about the role of public transport in the community and the ensuing significant increase in positive perception of the system and its function. (Author/TRRL)

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0869101757
• Supplemental Notes:
  • 10th Australian Transport Research Forum, Melbourne, Australia, 13-15 May 1985.
• Corporate Authors:

  ARRB

  Melbourne, Victoria  Australia 
• Authors:
  • AMPT, E
  • Brog, W
  • MCLEAN, A
  • Winkler, K
• Publication Date: 1985

Media Info

• Features: Figures; References; Tables;
• Pagination: p. 215-233
• Serial:
  • Publication of: Australian Road Research Board
  • Publisher: ARRB
  • ISSN: 1445-4467

Subject/Index Terms

• TRT Terms: Approach lanes; Attitudes; Awareness; Behavior; Budgeting; Conferences; Definitions; Governments; Improvements; Information dissemination; Information management; Information, data, and knowledge; Interviewing; Measurement; Perception; Planning; Policy; Public transit
• Geographic Terms: Melbourne (Australia)
• Old TRIS Terms: Approaches; Public
• ITRD Terms: 2267: Attitude (psychol); 9001: Behaviour; 257: Budget; 8525: Conference; 8555: Information documentation; 9147: Interview; 6136: Measurement; 2229: Perception; 143: Planning; 173: Policy; 744: Public transport
• Subject Areas: Data and Information Technology; Finance; Highways; Planning and Forecasting; Policy; Public Transportation; Safety and Human Factors; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00452121
• Record Type: Publication
• Source Agency: ARRB
• ISBN: 0-86910-175-7
• Files: ITRD, TRIS, ATRI
• Created Date: Dec 31 1985 12:00AM