AN EVALUATION OF VIDEOCONFERENCING WITH ACTIVE AND PASSIVE SITES AS A MEANS FOR TECHNOLOGY TRANSFER

In an effort to broaden dissemination of the information presented at the Annual Meeting of the Transportation Research Board (TRB), TRB's Executive Committee approved an experimental videoconferencing session for the January 1984 Annual Meeting. The objective of this session was to gain experience with this communication medium in order for TRB to make appropriate decisions about its future uses for technology transfer. The session's effectiveness was evaluated by 180 respondents at 4 active sites and 186 respondents at 6 passive sites. The evaluation involved such things as demographics, environmental conditions at the remote sites, the presentations, and the session's general format. The effectiveness of a videocommunication session was compared with the effectiveness of a face-to-face meeting. In addition, some preliminary cost data for this type of program were obtained. In general, the program was very well received. Some specific findings can be reported: (a) it reached a considerably different audience than would have been present at the TRB Annual Meeting; (b) the environmental characteristics at the sites were satisfactory; (c) the speakers, as a group, were well received by the respondents; (d) participants reported a significant increase in knowledge as a result of attending the program; (e) there were minimal differences between the responses from the respondents at the active sites and those at the passive sites; and (f) on an individual-participant basis, the cost of the program was within acceptable limits. As a result of these and other findings, videoconferencing was determined to have a place in the technology transfer activities of TRB and should be incorporated in appropriate areas to increase the communication to field personnel.

• Record URL:
  • http://onlinepubs.trb.org/Onlinepubs/trr/1985/1045/1045-005.pdf
• Summary URL:
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• Supplemental Notes:
  • Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved. Publication of this paper sponsored by Group 1 Council.
• Authors:
  • Heathington, K W
  • Heathington, Betty S
  • Fambro, Daniel B
• Publication Date: 1985

Media Info

• Media Type: Print
• Features: References; Tables;
• Pagination: pp 30-40
• Monograph Title: Innovations in transportation; planning and development
• Serial:
  • Transportation Research Record
  • Issue Number: 1045
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Conferences; Consumer behavior; Technology transfer; Teleconferencing; Television
• Old TRIS Terms: User reactions
• Subject Areas: Administration and Management; Education and Training; Highways; Planning and Forecasting; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00458106
• Record Type: Publication
• ISBN: 0309039614
• Files: TRIS, TRB
• Created Date: Sep 30 1986 12:00AM